Instagram and influencers: numerous fraudsters among French speakers
On Instagram, there are almost 80,000 French-speaking influences listed in the hype Auditor study panel. If all are French-speaking, some do not necessarily live in France. These influences unanimously have an Instagram account. After having divided them into different categories, according to their popularity, their preferred field, but also their age and their gender, hype Auditor has developed an algorithm to identify the practices of French-speaking influences and better understand certain aspects of their Instagram account. So between engagement rate, fake influence and consequences for brands that trust them: influence on Instagram does not always correspond to what we see when opening the application. It is in this sense, and to reduce the pressure imposed by competition on the social network, that Instagram began to test a version without like. State of the French influence on Instagram hype Auditor is an analysi...